_ is the art and science of choosing target markets and getting, keeping, and growingcustomers through creating, delivering, and communicating superior customer value. Which of the following statements about marketing is true?Ī) It is of little importance when products are standardized.ī) It can help create jobs in the economy by increasing demand for goods and services.Ĭ) It helps to build a loyal customer base but has no impact on a firm’s intangible assets.ĭ) It is more important for bigger organizations than smaller ones.Į) It is seldom used by nonprofit organizations. Marketing Management chapter 1 practice test Description Marketing Management 15th Edition Kotler Test Bank
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